ELEKTRON TIJORATDA TOVARLARNI QAYTARIB OLISH VA ALMASHTIRISH QOIDALARI

Abstract

This article provides a comprehensive analysis of the legal framework governing the rules of product return and exchange in the field of electronic commerce, with a focus on the legislation of the Republic of Uzbekistan and the practical experience of developed countries. The main objective of the research is to examine the mechanisms for protecting consumer rights in online transactions, identify shortcomings in the current legal regulations, and propose concrete scientific and practical recommendations for improving return procedures in e-commerce. The study applies methods such as legal and comparative analysis, statistical review, and examination of real case examples. The findings indicate that although the existing Uzbek legislation is generally aligned with international standards, the implementation of product return and exchange procedures in e-commerce platforms still lacks efficient automation and integration. The scientific novelty of the article lies in the comparative study of national practice with systems in the USA, the European Union, and China, resulting in proposals for digitalization of return mechanisms, the introduction of transparent electronic procedures, and the creation of a unified monitoring platform aimed at strengthening consumer protection in Uzbekistan’s e-commerce sector.